The lexus and the olive tree understanding globalization 1999 by thomas l friedman argues that globalization global forces increasingly impacting regional life is the central organizing principle of contemporary life a foreign affairs columnist for the new york times friedman has won three pulitzer prizes for general non fiction. The must read summary of thomas friedmans book the lexus and the olive tree understanding globalization this complete summary of the ideas from thomas friedmans book the lexus and the olive shows that globalisation is a fundamentally new and better way to do business. The lexus and the olive tree understanding globalization is a 1999 book by thomas l friedman that posits that the world is currently undergoing two struggles the drive for prosperity and development symbolized by the lexus ls and the desire to retain identity and traditions symbolized by the olive tree. Thomas friedman who wrote this book specializes in talking about the idea of globalization the lexus and the olive tree is just one of his books that focuses on this subject the theme of. The lexus and the olive tree written by thomas l friedman investigates the phenomenon of globalization in our world and how it has established a new international system that has replaced the cold war
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